Process
Pilot. Prove. Scale.
The engagement is designed around one principle: no zombie projects. Every dollar has a kill criterion attached to it before it's spent. The survivors earn the right to scale.
Map
Find the multiple. Fix the numbers first. If the measurement is broken, every decision downstream is wrong. Honest fit check: if I don't see a path to real growth, I say so here rather than later.
Pilot
Prove with real money. Kill criteria written before launch, not after. No zombie projects: if a pilot isn't earning by the criteria we set, it dies fast and cheap. The survivors earn the right to scale.
Scale
Systematize the winners. This is where the Marketing Intelligence Layer goes in: every platform connected live, standing audits on every account, the weekly brief, Slack alerts, and the monthly reallocation model, all inside hard guardrails: efficiency bands, cost ceilings, profit floors that cut budgets automatically when breached. What performed in the pilot gets engineered into infrastructure so it compounds without constant intervention.
Compound
The second engine is cheaper than the first. The third cheaper still. Engines stacked on engines is what doubling looks like. The infrastructure built in Scale makes every subsequent pilot faster, better-measured, and harder to kill. And because the layer remembers every decision, rule, and lesson, the second year starts smarter than the first.
Common questions
What to expect.
- Do you work with internal teams or replace them?
- Alongside. I build the engine and run it, but the goal is infrastructure and systems your team inherits, not a dependency on me that disappears when I do.
- How many engagements do you take on at once?
- A small number. I do the work directly, which means my capacity is finite by design. If I'm full, I'll tell you. And if I don't see a real multiple in your business, I'll tell you that too.
- What is the Marketing Intelligence Layer?
- A system I build inside your business that connects every platform you spend or measure on into one live picture across every brand you run. Any performance question is answered in minutes. It runs standing audits, publishes a weekly executive brief, sends anomaly alerts to Slack, feeds a monthly budget-reallocation model and a quarterly growth review, pushes approved changes back to the platforms, and keeps a structured memory of every decision and lesson. It goes in during Scale and stays with you. The full system, in plain terms.
- Does anything get copied out of my ad accounts?
- No. Nothing is copied or stored from the platforms. Every figure is read from the source at the moment of the question. Every write back to a platform is logged and reversible, and nothing goes live without a human signing off, so you always know what changed and why.
- What does "kill criteria" actually mean?
- Before any pilot launches, we define the specific conditions under which it ends: a cost threshold, a volume target, a timeframe. If those aren't met, the pilot dies. This is not a post-hoc judgment call. It's written before a dollar is spent.
The process produces doubled and tripled businesses.
▸ Record revenue · record new customers · systems you keep