Peter Fougerousse / Growth Engineering
Growth that didn’t exist yesterday.
I launch new channels, new products, and new acquisition engines from zero, then scale them until the business is a different size. I’ve doubled and tripled companies, including mature ones that hadn’t grown in years. I currently do it for a $2B+ business.
- 2×–3× Client businesses grown
- $2B+ Current operating scale
- 0→1 New engines launched
- Any Vertical. The method travels
As featured in
How it works
Your existing engine has a ceiling. You’ve probably already hit it.
From Zero
A dozen-plus channels piloted and scaled. Paid search, paid social, native, programmatic, video, CTV, app, OOH, AI-search, launched from nothing, with kill criteria written before a dollar was spent.
To Multiples
Doubled and tripled mature businesses, including ones that hadn't grown in years. Records broken, ceilings gone. The kind of result a maintenance plan cannot produce.
The Intelligence Layer
Every engagement installs a Marketing Intelligence Layer: live unified data, attribution that survives platform blindness, AI agents doing the analyst work, budgets steered by hard guardrails. Elite growth made repeatable, and it's yours to keep.
The engine under the growth
Everyone has the data. Almost no one has the answer.
Modern growth runs on more inputs than any team can hold in its head: spend, revenue, inventory, creative, calls, and every channel’s own version of the truth. I build systems that pull from effectively limitless sources and resolve them into one number you can act on.
Complexity is where the advantage lives. Most people freeze in it. I built the thing that doesn’t.
Diagram: 14 disparate data sources (search, ads, social, CRM, analytics, orders, feeds, email, calls, affiliates, creative, inventory, spend, marketplaces) converge into one system, which produces a single clear answer.
From the work
The measurement is never the headline. But it's always the reason the headline is true.
On the record
People who’ve seen the work up close.
“Peter’s secret weapon is that he values analyzing detailed data sets as much as he loves discussing big ideas. He balances the macro with the micro. Working with Peter means working smart and getting fast results.”
“Peter has a knack for seeing the big picture and understanding the precise steps to take to achieve real-world sales goals. He knows the ins and outs of building a business from the ground up.”
“Peter is a serious talent. His insights and expertise paired with his energy and commitment to each project make him an invaluable asset.”
Victorious warriors win first and then go to war; defeated warriors go to war first and then seek to win.
The pilot discipline. Kill criteria written before the first dollar moves.
- NEW CHANNEL LAUNCH
- PAID ACQUISITION SCALE
- LIFECYCLE & RETENTION
- MARKETPLACE EXPANSION
- MEASUREMENT FORENSICS
- THE MARKETING INTELLIGENCE LAYER
- DOUBLE THE BUSINESS
The method doesn’t care what you sell
The next engine doesn’t build itself.
Bring me the stall. Two emails and one call is usually enough to know whether there’s a multiple worth chasing.